clock December 29, 2011 comments No Comments flowchart Our Blog tag

As a small business owner, it may be difficult to get your name out there and appeal to customers. However, if you remain loyal to your community and prove that your services are beneficial, you can grow in more ways than one. In addition, by remaining stable with the right kind of protection, you can make sure your company is around in the future.

According to Mashable, everyone is continually looking to improve and advance, especially when one year ends and a new one begins. Whether you are trying to eat better, quit smoking, or spend less money, most of our goals are optimistic. Therefore, the following are the some New Year’s resolutions for small business owners as they look forward to a positive future:

1. Go mobile. By 2015, more U.S. Internet users will access the web through mobile devices than through PCs. On average, 15% of all searches on Google today are from a mobile device. Therefore, make 2012 the year you optimize your search marketing, email marketing, and website to focus on this growing mobile community.

2. Go local. These mobile users are constantly interacting with things and places that physically surround them. Microsoft reported that 53% of mobile searches on Bing have a local intent. The online world has become an essential place for businesses to connect with their local community. Make sure your business has a local listing on key search engines: Google Places, Bing maps, and Yahoo maps.

3. Learn how to delegate and do more of it. When you’re just starting out and times are tough, consider what you could gain by handing over certain tasks to contractors, virtual assistants, or full-time employees. By relinquishing control of administrative tasks, you’ll free up time for what’s ultimately going to keep you in business: bringing in revenue.

4. Invest in one new customer touch point. Whether it’s blogs, Facebook, Twitter, or Google+, new ways to connect with customers seem to pop up daily. As a small business owner, you don’t have to excel in every new technology that comes along, but you should try to be wherever your customers are.

5. Protect your assets with an LLC or corporation. Forming an LLC or corporation can be critical to your business and personal financial health. These business structures protect your personal assets from any company liabilities. That is, if your business is sued or has bad debt, your personal property may be shielded from legal repercussions.

6. Put time for you on the calendar. As an entrepreneur, remember that you’re solely responsible for your own motivation, productivity, and well-being. That’s why in 2012, be sure to reward yourself for specific milestones like a big client win, meeting a tough deadline, or working “overtime” for multiple nights on end.

At Loiselle Insurance Agency, we are dedicated to providing local business with the best support around. Even if you follow these helpful tips, that doesn’t mean the unpredictable will go away. Instead of waiting around for an accident, take control and protect your investment with our business insurance RI loves!

Our experts will help you and your organization take the necessary steps to avoid any risks you are exposed to. Once our policy is in place, you will be protected with options such as workers compensation, commercial property, general liability, and more. If you are prepared to take action in securing your future, let our business insurance in RI lead the way!